Aaron’s | Senior Social Media Manager | July 2021 - Present
· Launched social media influencer program and signed 35 new influencers in two months
· Created and implemented social media strategy, leading to 310% more clicks to website in two months
· Launched new brand strategy – including look and feel, tone of voice, creative strategy, and customer care responses
Cox Communications | Paid Social Media & Brand Manager | June 2015 - October 2020
•Led a cross-functional marketing team with 15 members who led local social pages, email campaigns, and field marketing efforts
•Management of agency relationships and platform specific partners (Google, Facebook, Twitter, etc)
•Management of 5 social media channels, increasing company following by 176% and increasing engagement 130% YOY
•Oversaw of $25M annual marketing budget for media buying campaigns, resulting in 50M monthly impressions
•Served as the liaison for 30+ partners, including Dick Clark Productions and Academy of Country Music
•Crafted dynamic, consumer-first digital campaigns to increase brand awareness and customer acquisition for clients, resulting in a 71% increase in brand recognition
•Published and distributed the company blog, Converge, resulting in 1.7M annual visitors to the company website
•Created robust influencer strategies with well-known gamers to promote COX Elite Gamer, resulting in 100M+ new impressions on Facebook and Twitter in addition to producing 75+ original video assets and 200+ original still assets
•Spearheaded a viral brand campaign, Now More Than Ever, encouraging people to stay connected during COVID-19, resulting in being promoted by AdWeek, Forbes and 19 outlets while delivering 200M+ organic impressions in 3 months
The Masquerade | Marketing Project Manager | April 2015 - June 2015
· Grew the music venue’s social media following by 203% within the first 6 months of being hired
· Executed digital campaigns, promoted 400+ concerts and endorsed 5 large-scale festivals including Music Midtown
· Fostered 3 marketing partnerships with Live Nation, Ticketmaster and Ticket Alternative and talent such as Chris Stapleton, Ludacris, Eve 6 and The Lumineers for promotional events such as album releases and venue appearances
· Composed 300+ blog posts and show recaps, including the original column, Atlanta Music Guide’s Ones to Watch